Monday, 20 July 2015

I'm Bodoni

     First off, I'd like to apologize for there being no graphics. I would have posted a pic of what is apparently MY typeface, but I couldn't find the card, and all of the things I looked up on the web regarding the font would have been web sourced pics which I know my teacher would have docked points off for. But enough of that, you need some context.

     My class and I went on  what was called a "type tasting safari" where we were walking around the Dalston area of London and finding different types from the local businesses on these worksheets we were given. At the end of the tour, we stopped by the guides' workshop where she had a lot of activities trying to match up taste, touch, and smell with texts. At the end of it all, we each got a grab bag with some miscellaneous things in it. A fortune cookie, a pencil, a few other things, and a slip of paper which told us what our typeface was. Mine turned out to be Bodoni. At least I didn't get comic sans.

     Looking up the history of Bodoni, I found out that the typeface was first designed by Giambattista Bodoni and is classified as Didone modern. There is quite a number of different kinds of Bodoni, from bold to italic, Roman to Title. It's quite popular in it's usage, especially with advertisements and titles. I learned that quite a few notable companies used Bodoni including the the text in the Mamma Mia! posters, Sony's Colombia Records used it for their wordmark, Nirvana's logo is Bodoni Poster Compressed. The late Tom Clancy used Bodoni for all of his artwork until Dead or Alive. So if my typeface really is Bodoni, then it seems like I have a promising career as doorman. There to look nice and draw people in to where the real action is happening.

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